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CAPTURING THE SPIRIT OF A FAMOUS BRAND

B 31

Star Twin

A10 Golden Flash

Bantam

Gold Star

DBD34 Gold Star

To me and the majority of people born before the social revolution of the 1960’s, the letters BSA instantly relate to motorcycles. We, or our fathers, either had one or we remember a close friend or family member who rode one.

BSA is a reminder of the good times past, the times when motorcycles gave us some independence and the freedom to travel. Forgotten are the bad times, the times of war, rationing and of industrial unrest and job losses. The demise of the British motorcycle industry came at a time when British pop music was at its best. Today, after hearing the first three bars of many of the pop songs of that era, the good memories come flooding in – memories that may have been fondly distorted but still very real recollection of the good times gone by.

BSA is very much a part of these memories. Today, when most people look back, the darker days have been lost. Only the sunny days remain. The day trips to the beach with a favourite girl on the back of a BSA. The days of freedom to rebel against institution, yet in truth knowing that it provided that freedom.

BSA was then very much a part of the British institution, a very acceptable part.

As the years pass by and fathers, mothers and grandparents retell their experiences, they pause when they mention BSA. The younger listeners witness the twinkle appearing, they feel the warmth of the memories returning. Without conscious effort they acknowledge that special bond - and it becomes a part of them.

For more information on BSA bikes click here.

BSA  Gold SR500 BSA Tempest

C15 Star

A50 Star

Rocket Gold Star

A65 Lightning Clubman

A65SS Spitfire MkIV

A75 Rocket